When It Comes To Promoting Your Brand Or Organization, SEO Needs To Be Your First Priority!

| January 17, 2020

 

Type the word SEO into any search engine and you’ll get over 600 million results!

While born simultaneously with the first published website in 1991, Search Engine Optimization burst onto the scene six years later in 1997.

All organizations need a steady flow of organic traffic, in order to increase your online awareness!

The majority of all traffic online is driven by Search Engines!

THE MOST IMPORTANT THING FOR YOU TO KNOW IS THAT SEARCH IS ABOUT MUCH MORE THAN RESULTS AND TRAFFIC, IT’S ABOUT PEOPLE (USERS) AND WHAT THEY WANT TO EXPERIENCE OR SEARCH FOR ONLINE.

People look for answers, content, experiences and online solutions to their questions and search engines play a BIG role in helping them find what they are looking for.

1. MOST COST-EFFECTIVE WAY TO TELL YOUR STORY

Your website is new, you’ve spent a lot of time working on it and now, you want people to come and see it.

No big advertising budget, yet your goal is to acquire a large number of your target audience.

Word of mouth and promoting your content on social media seems like a good way to go, but the problem is, you are going to them instead of having them come to you!

ONCE PEOPLE FIND YOU AND COME TO YOUR SITE, YOU HAVE THE OPPORTUNITY TO TELL YOUR STORY AND STORIES CAN LEAD TO MEANINGFUL CONVERSATIONS.

Step one is to use SEO to link your website, specific pages and the content that lives on those pages to the major search engines.

When this is done effectively and consistently, they will come to you!

2. FREE MEANS REAL TRAFFIC

You could go the paid traffic route, but that will normally deliver short-term results.

PAID SEARCH MARKETING ARE THOSE ADVERTISEMENTS THAT APPEAR AT THE VERY TOP OF PAGE ONE IN A SEARCH ENGINE.

Organizations and businesses pay money to have those ads show up when specific keywords or phrases are typed into a search engine.

Paid Search or how it’s known; Pay Per Click, is about people clicking on your ad and as a result your goal is to have them click through to land on your specific web page.

I liken PPC to window shopping.

The percentage of customers that may stop by your store window could be significant; but once they’ve discovered that you don’t really have what they’re looking for or that your price is too high, they leave without any discussion or purchase.

IN SIMPLE TERMS, PAID SEARCH IS MORE ABOUT OUTBOUND, WHILE SEO IS ABOUT INBOUND.

Clients, customers, information and answer seekers come looking for you!

You are basically…

3. CONNECTING THE DIGITAL DOTS

  • Decide which keywords you want to be known and found for
  • Include them across your key landing pages
  • Create Content using those keywords to Connect the Digital Dots
  • Your Intended Audience Will Find You!

4. SEO IS YOUR BEST REFERRAL

A search engine ranking your website is similar to you landing a great referral from a trusted person or organization!

Remember, people search for answers online.

WHEN YOUR WEBSITE SHOWS UP ON PAGE #1 IN A SEARCH ENGINE FOR A SPECIFIC REASON, YOU’RE ONE IMPORTANT STEP CLOSER TO DEVELOPING A MEANINGFUL RELATIONSHIP WITH THAT PERSON.

All you need do is to back up your high ranking by delivering the answers or content they’re looking for once they land on your web page.

5. LEADS TO REAL CONTACT AND CONNECTION

  • You’ve connected the digital dots
  • People are landing on your web page
  • You are building trust

Great content creators utilize consumer and customer data to learn more about audiences.

Including surveys into your content, asking the right questions will enable you to learn what you need to.

ONCE YOU HAVE LEARNED MORE ABOUT WHAT YOUR TARGET AUDIENCE WANTS, YOU WILL ESTABLISH REAL LONG-LASTING CONTACT AND CONNECTION WITH THEM!

Know more about your target audience and you will know which of your products, services and information will benefit them the most.

6. SEO BEST PRACTICES

KEYWORD RESEARCH 
  • Your Online Presence Foundation
  • Brings Relevant Traffic to your Web Page
  • Do Your Research Before Deciding on Your Keywords
  • Search for Highly Ranked and Relevant Words and Phrases
  • Decide which ones your organization wants to be known and found for!
CONTENT TITLE TAGS
  • A Clickable Headline
  • HTML Element Specifying the Title of a Web Page
  • Create Keyword Catchy Keyword Focused Titles
  • Meaning, make sure your Focus Keyword is included in your Title
  • Make sure your Title Tag Matches Up with your Content on that page
META DESCRIPTIONS
  • Your 150 character elevator speech about your content or web page
  • Information provided under the title and it’s purpose is to give a brief summary of the content
  • Meta Descriptions are important because
  • Searches deliver thousands of results
  • Meta Descriptions help a person decide which web page to land on
  • Carefully worded meta description can deliver MORE VISITORS to your website
  • Narrow the choices for your intended audience with the clarity and relevance you employ in yours
OPTIMIZE CONTENT
  • Important Element of SEO
  • Stick to Your Topic
  • Create Unique Content
  • Speak to Your Reader’s Pain Points
READABILITY OF YOUR CONTENT
  • Good Content is Easy to Read
  • Easily Understood
  • Structure your content by adding headings
  • Use Bullet Points to make the content easy to follow and digest
INTERNAL LINKING
  • Link your content pieces together
  • Pick a Big Topic
  • Write A Long-Form Content Piece
  • Break it into Sub Headings
  • Create Sub Heading Content Pieces
  • Link ALL the relevant content pieces together
  • So Visitors go from one content piece or page to the next
  • Visitors Will Spend MORE TIME on your website!
OUTBOUND LINKS
  • An important step in you building authority in your field is to link with respected authorities and the content they have written
  • Outbound links can increase your credibility by providing facts and respected opinions from well known authorities on that topic

In closing, don’t be fooled by anyone who tells you they have a magic potion that will deliver you results 100 times better than other SEO services or companies.

EFFECTIVE OPTIMIZATION IS THE RIGHT STRATEGY AND IT HAPPENS OVER TIME WHEN YOU CONSISTENTLY BUILD RELATIONSHIPS WITH YOUR INTENDED AUDIENCE BY DELIVERING THE CONTENT, INFORMATION AND ANSWERS THEY ARE LOOKING FOR!

 

Originally published by HumbleServanthood.com, © 2019.  Used with permission. More information is available at humbleservanthood.com

 

 


Category: Marketing

About the Author ()

Email | Website | After 25 years in corporate America,​ Stephen Giuttari answered GOD’S Call; his Forever Focus now​ is to serve GOD and further His Kingdom by using the gifts HE gave me to help churches, non-profit organizations and local businesses grow in their communities. “For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.” Ephesians 2:10