Five Business Processes That Will Boost Profitability in 2019

| January 13, 2019

Every business would like to boost profitability. In fact, management guru Peter Drucker once stated, “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the game. But if you think your life is about breathing, you’re really missing something.”

Drucker is suggesting that a great company needs profit, but it’s not just about making a profit. 

Unfortunately, in the today’s business climate, it is not easy for companies to make a profit. In fact, a business owner that I work with once quipped about his company when someone asked him what he did for a living stating, “I run a great business, but for three years I ran a nonprofit and did not know it.”

Build processes and  boost profitability

The key to profitability lies within the core processes of the business. After having worked with business owners for many years, I discovered profitable enterprises embrace five fundamental processes


1. Effective sales process

The number one critical process of every business is the sales processes. Many companies create excellent products, but have no idea how to sell. Sales is an essential part of the success of any business. The sales process should include answers to fundamental questions:

  • Who is our ideal customer?
  • What are the critical sales steps from introduction to close?
  • How long does the typical sales cycle take?
  • What is the usual sales amount?

Question: Can you clearly outline in detail your company’s sale process?

2. Engaged customer experience process

Smart companies focus on profit plus customer experience. Good leaders develop an engaging and inviting customer experience. A great customer experience will bring repeat customers, which is necessary to create a sustainable business. One simple starting point is to identify your Net Promoter Score.

Question: How do you think customers would currently rate your company, products and services?

3. High performance training process

The market is always changing. Smart companies become learning companies. In a 2015 Human Capital Institute survey, 74% of companies noted that creating a learning culture was an upcoming priority. This survey points to the fact that growth-minded business owners understand the need to improve. When your people improve your company improves.

Question: Have you established a model for how employees can improve themselves and their performance?

4. Empowered goal setting process

Goals inspire action and effectiveness. In their book “The Strategy-Focused Organization,” co-authors Robert Kaplan and David Norton note that “only 7% of employees fully understand how they can help achieve company goals.” Additionally, in a presentation at the 2015 BetterWorks Goal Summit, Kris Duggan stated “companies that do goal setting quarterly are 3.5 times more likely to be top performers in their industry.” Great companies set and achieve goals.

Question: Do your employees know how they can help the company reach its goals?

5. Easy and repeatable purchase process

Every company must thoroughly create an effective purchase process. Today’s consumer has many buying options. A quicker and easier path to purchase is essential. This process should also include methods to handle customer complaints and steps to turn customers into brand champions.

Question: How easy is it to buy your products and services?

Successful companies are built with successful processes. The late William Edwards Deming, widely acknowledged as the leading management thinker in the field of quality, once said: “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” Create and perfect these processes to boost profitability.


Category: Management

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Email | Website | Ken Gosnell is the CEO and Servant Leader of CEO Experience (CXP). His company serves Christian CEOs and leaders by helping them to hear the words Well Done. CEO Experience provides great retreat experiences for CEOs that both transform them and their organizations that enable them to go further faster. Ken is the publisher of the CXP CEO Executive Guide that is designed to help leaders learn faster by encouraging them to give themselves a monthly learning retreat. His monthly CEO retreats have helped thousands of CEOs and their leadership teams to enhance strategic, operational, and people accomplishments. He is a keynote speaker, executive coach, and strategic partner with CEOs and successful business leaders. He is also the author of the book Well Done - Biblical Business Principles to grow a business and a Kingdom Impact due out in early 2021. Ken also writes monthly business, leadership, team, management, and CEO articles for several business magazines and publications, including Forbes,, YFS Magazine, The Startup, and Executive Vine. Connect with Ken at @ken_gosnell on Twitter or on Linkedin @