Content Marketing for Start-Ups

| May 12, 2015

ContentAs a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you.

Introduce yourself
There’s no better way to tell your audience who you are than through content marketing. Awareness is the first step in converting your prospects into customers. Take the opportunity to announce your arrival onto the scene in your own words. Attract customers with your unique story and tell web visitors what you can do for them.

Build trust
It’s not just about pushing the product anymore. Content marketing creates a community in which your customers can gather and share in knowledge and experience. Once you have their trust, you establish a relationship based on more than simple transactions. People stick around and keep coming back for relevant and reputable information.

Save money
In a small business, you don’t need big shot marketing pros to understand your target audience and what they’re looking for. Content marketing can be as easy as creating a blog on your website and posting once a week. Identify which social channels your audience is using and consistently promote your content. If consumers like what they see, they’ll share and the money you spend on content marketing stretches even further.

Versatility
With content marketing, the possibilities are endless. Not only are you gaining credibility with your audience, but increasing search engine visibility with your freshly updated content. Well-produced content helps businesses of all sizes and industries drive traffic, B2B and B2C.

Measurable results
Of course you’ll want to know if all your hard work is paying off. You have goals and need to know if you’re meeting them. Content marketing efforts are measurable every step of the way. Use web traffic tools and Google Analytics to measure your success and know if you are moving in the right direction. If you’re not, change up your strategy and keep tracking as awareness around your brand grows.

 

This article was originally published by KCMPR at kcmpr.com. Republished by permission © 2015

 

 

 


Category: Marketing

About the Author ()

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Karen McGagh is the President and founder of KCM PR, an award-winning public relations firm which offers public relations strategies for established companies, hospitals, non-profits and law firms as well as tech giants and start-ups. She attended the University of the Pacific, and was a feature and news writer for the Wall Street Journal before forming KCM PR.