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Why B2B Branding Matters (and 3 Tips to Get You Noticed)

Why B2B Branding Matters (and 3 Tips to Get You Noticed)

| October 10, 2014

Many people think that only Business to Consumer (B2C) companies need to have a defined and invested in brand. This is a huge mistake and can be a very costly one for B2B firms. Branding is extremely important, regardless of who your customer is. Most B2B companies play in a relatively crowded space. Standing out […]

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Businesses Adjust to Inbound Marketing

Businesses Adjust to Inbound Marketing

| September 11, 2014

There are essentially three kinds of marketing: relational, outbound, and inbound. The first two have been dominant for centuries. Inbound marketing leverages the new technologies, adjusts to the new marketplace realities, and is quickly taking its place alongside the others as an essential part of any marketing plan. Relational marketing is person-to-person networking. People will […]

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Eight Ideas for Creating Branded Content People Actually Enjoy

Eight Ideas for Creating Branded Content People Actually Enjoy

| June 4, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. What is “content?” It’s a loose term. Vague. Nonspecific. It can be used to describe a “Happy Friday!” tweet or an all-in, multi-million, multimedia, market-saturating campaign front. Content is… well, whatever you want it to […]

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Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

| May 5, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most definitely not one of those […]

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Five Reasons Why You Need a Responsive Website Design

Five Reasons Why You Need a Responsive Website Design

| February 8, 2014

This blog presents 5 reasons why you need a responsive website design, including expanded reach, SEO benefits, reduced cost, content more readable, etc. At one time, all you needed was to have a single-platform website. Then along came mobile browsing, and the stats available indicated that you needed a mobile (.mobi) site. With the arrival […]

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SEO Works and Why It’s a Critical Outreach Strategy

SEO Works and Why It’s a Critical Outreach Strategy

| December 6, 2013

In this article, we’ll introduce you to the concepts of SEO, explain their critical importance in your outreach program, and three basic principles to follow to make your website easy to locate. How Search Engines Work The Internet isn’t called the “web” for nothing. Just like an enormous spider web, it has strands or links […]

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Top Ten Profile Tips for Linked-In

Top Ten Profile Tips for Linked-In

| November 8, 2013

Whether you’re a business professional, own a business, or are developing your organization’s social media strategy, LinkedIn offers endless possibilities for growth. At the Christian Professional Network Conference of October 24, 2013, Kelly Leonard (Principal, Taylor-Leonard Corporation) led a break-out session on “LinkedIn Optimization for Business Professionals” where participants learned to effectively use LinkedIn to […]

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Using Google Analytics

Using Google Analytics

| October 12, 2013

Google Analytics is a web analytics program aimed at helping webmasters track website traffic to – and activity on – their website. It generates statistics about any website to which analytics page tag code has been added. The code runs in the background of the website each time a page is viewed, collecting data from […]

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The Ten Commandments of Networking

The Ten Commandments of Networking

| October 11, 2013

With the CPN Annual Conference days away, we present David Lowe’s Ten Commandments of Networking. So, if you are at a good networking event, what are the things to do (or not to do) that will make your time there a success? These are the Little finally fine ordered pharmacy of clomid and onto but […]

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How Keywords Can Help Your Business Get Found Online

How Keywords Can Help Your Business Get Found Online

| August 8, 2013

This article discusses Search Engine Optimization (SEO) techniques related to keywords, and how they can help your business get found online. Keywords are words and phrases people type into the search engine (i.e. Google), to find what they are looking for. They are the currency that drives the web; triggering advertising and marketing initiatives. Effective […]

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