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Influencer Marketing… The Next Big Thing?

Influencer Marketing… The Next Big Thing?

| July 10, 2015

Influencer marketing, writes Forbes contributor Kyle Wong, is “a form of marketing that identifies and targets individuals with influence over potential buyers.” And it may very well become the next big thing in digital marketing. One of the top benefits of influencer marketing is that it outperforms branded content almost every time. To be clear, […]

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“In God We Trust” An Overlooked Sales Strategy

“In God We Trust” An Overlooked Sales Strategy

| June 7, 2015

“In God We Trust” lives glorified on the money that salespeople often struggle to accumulate.  But do we really trust in God to succeed? Or do we trust in our own ability to achieve sales success? Most salespeople rely on their intellect or intuition as the final authority regarding any decision that is sales or […]

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Content Marketing for Start-Ups

Content Marketing for Start-Ups

| May 12, 2015

As a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you. Introduce yourself There’s no better way to tell your audience who you are […]

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Three Critical Questions for Building a Soild Sale Strategy Foundation

Three Critical Questions for Building a Soild Sale Strategy Foundation

| April 14, 2015

This article addresses the three critical questions Christian business owners should ask themselves in order to start building a solid sales strategy foundation. Many times, our sales plateau. We can’t seem to increase sales, no matter what we do. There could be many reasons for this, but as referenced in Matthew 7: 24 – 27, […]

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The Panda and Penguin Blues? For Google Authenticity Trumps All

The Panda and Penguin Blues? For Google Authenticity Trumps All

| March 6, 2015

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Such updates were announced on February 4, 2015, and are explained below in an article by […]

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Faithful CEO: Interviews with Christian CEOs

Faithful CEO: Interviews with Christian CEOs

| February 5, 2015

Convene is a Christian CEO peer group, dedicated to a culture of business excellence as a testimony to Jesus Christ.  Michael Manion, the President of Convene Mid-Atlantic, has created a series of podcasts called Faithful CEO.  These are one-on-one interviews with Christian CEOs talking about the integration of faith and business. The interviews average 15 […]

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Why B2B Branding Matters (and 3 Tips to Get You Noticed)

Why B2B Branding Matters (and 3 Tips to Get You Noticed)

| October 10, 2014

Many people think that only Business to Consumer (B2C) companies need to have a defined and invested in brand. This is a huge mistake and can be a very costly one for B2B firms. Branding is extremely important, regardless of who your customer is. Most B2B companies play in a relatively crowded space. Standing out […]

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Businesses Adjust to Inbound Marketing

Businesses Adjust to Inbound Marketing

| September 11, 2014

There are essentially three kinds of marketing: relational, outbound, and inbound. The first two have been dominant for centuries. Inbound marketing leverages the new technologies, adjusts to the new marketplace realities, and is quickly taking its place alongside the others as an essential part of any marketing plan. Relational marketing is person-to-person networking. People will […]

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Eight Ideas for Creating Branded Content People Actually Enjoy

Eight Ideas for Creating Branded Content People Actually Enjoy

| June 4, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. What is “content?” It’s a loose term. Vague. Nonspecific. It can be used to describe a “Happy Friday!” tweet or an all-in, multi-million, multimedia, market-saturating campaign front. Content is… well, whatever you want it to […]

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Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

| May 5, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most definitely not one of those […]

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