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Boost Engagement by 33% With a Simple Welcome Email

Boost Engagement by 33% With a Simple Welcome Email

| October 4, 2017

“Sign up for our newsletter.” -Why? “Join our mailing list.” -My inbox is already overflowing.  “Enter your email address for updates.” -No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive dangling at the end of your call-to-action, it just isn’t going to happen. When […]

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Six Ways To Tell If Your Business Has A Great Logo

Six Ways To Tell If Your Business Has A Great Logo

| August 23, 2017

There are many types of logos out there, and it is likely that you have one that you may or may not like. However, ‘like” is not necessary the key word when it comes to logos. While liking, or loving your logo is important, what matters more is functionality. According to Merriam-Webster’s dictionary, a logo […]

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Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

| October 20, 2015

The concept of content marketing has been getting a lot of attention over the last couple of years.  It’s not really new, but it’s newfound fame is definitely making it seem like the flavor of the month.  The truth is, though, that every company should have a content marketing program, it’s just a matter of […]

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The Courtship of Referral Sources

The Courtship of Referral Sources

| August 18, 2015

Every business needs a new flow of work, and so every business needs some form of marketing.  But when you market – what are you marketing for? The obvious answer is “We market to get customers or clients.”  But the obvious answer is wrong – the most effective marketing is not looking for customers or […]

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Influencer Marketing… The Next Big Thing?

Influencer Marketing… The Next Big Thing?

| July 10, 2015

Influencer marketing, writes Forbes contributor Kyle Wong, is “a form of marketing that identifies and targets individuals with influence over potential buyers.” And it may very well become the next big thing in digital marketing. One of the top benefits of influencer marketing is that it outperforms branded content almost every time. To be clear, […]

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“In God We Trust” An Overlooked Sales Strategy

“In God We Trust” An Overlooked Sales Strategy

| June 7, 2015

“In God We Trust” lives glorified on the money that salespeople often struggle to accumulate.  But do we really trust in God to succeed? Or do we trust in our own ability to achieve sales success? Most salespeople rely on their intellect or intuition as the final authority regarding any decision that is sales or […]

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Content Marketing for Start-Ups

Content Marketing for Start-Ups

| May 12, 2015

As a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you. Introduce yourself There’s no better way to tell your audience who you are […]

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Three Critical Questions for Building a Soild Sale Strategy Foundation

Three Critical Questions for Building a Soild Sale Strategy Foundation

| April 14, 2015

This article addresses the three critical questions Christian business owners should ask themselves in order to start building a solid sales strategy foundation. Many times, our sales plateau. We can’t seem to increase sales, no matter what we do. There could be many reasons for this, but as referenced in Matthew 7: 24 – 27, […]

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The Panda and Penguin Blues? For Google Authenticity Trumps All

The Panda and Penguin Blues? For Google Authenticity Trumps All

| March 6, 2015

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Such updates were announced on February 4, 2015, and are explained below in an article by […]

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Faithful CEO: Interviews with Christian CEOs

Faithful CEO: Interviews with Christian CEOs

| February 5, 2015

Convene is a Christian CEO peer group, dedicated to a culture of business excellence as a testimony to Jesus Christ.  Michael Manion, the President of Convene Mid-Atlantic, has created a series of podcasts called Faithful CEO.  These are one-on-one interviews with Christian CEOs talking about the integration of faith and business. The interviews average 15 […]

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