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The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

| November 19, 2018

The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20 and 30-somethings is about to hit its best years when it comes to spending power. If your organization isn’t catering to this generation of technologically-savvy dreamers – and the way they do business – the message is simple: You’re going to miss out. It’s All […]

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Branding vs. Marketing

Branding vs. Marketing

| October 16, 2018

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As a business owner, it’s important that you know the difference between the two, and how […]

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Building A Business That Is Bigger Than You

Building A Business That Is Bigger Than You

| May 25, 2018

There is a maxim in business: “No one wants to buy Bob.”  In other words, a company can have a strong cash flow and flawless operations, but if the owner is all important, then the company will be undervalued.  If the owner is the technical expert, the chief problem solver, and (most importantly) the one […]

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Four Steps to a Lead-Generating Website

Four Steps to a Lead-Generating Website

| March 12, 2018

Most businesses consider their website as an “online brochure” — nothing more than a modern day yellow pages.  Instead, a business website should be, or at least it can be, an exciting place for clients and customers to learn new things. It should be an inspiration to take action toward goals and the first stop on a […]

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What’s in a Name? Tips on Naming or Renaming a Company

What’s in a Name? Tips on Naming or Renaming a Company

| January 10, 2018

You may be starting a new business or organization, and you’re ready to come up with a good name! Or perhaps, you have an existing business but are unsure of how to improve your current name. It is easy to overlook some critical areas when naming a business; the hope is that this article serves […]

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Ten Marketing Steps to Take During the Holiday Season

Ten Marketing Steps to Take During the Holiday Season

| November 14, 2017

End of year is the time to end strong and to launch your business into 2018.  Here are ten suggestions for your marketing during the holiday season.  Each one will make an impact, but you don’t have to do all 10. If you aim for three (and do them) you are getting ready for a […]

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Boost Engagement by 33% With a Simple Welcome Email

Boost Engagement by 33% With a Simple Welcome Email

| October 4, 2017

“Sign up for our newsletter.” -Why? “Join our mailing list.” -My inbox is already overflowing.  “Enter your email address for updates.” -No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive dangling at the end of your call-to-action, it just isn’t going to happen. When […]

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Six Ways To Tell If Your Business Has A Great Logo

Six Ways To Tell If Your Business Has A Great Logo

| August 23, 2017

There are many types of logos out there, and it is likely that you have one that you may or may not like. However, ‘like” is not necessary the key word when it comes to logos. While liking, or loving your logo is important, what matters more is functionality. According to Merriam-Webster’s dictionary, a logo […]

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Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

| October 20, 2015

The concept of content marketing has been getting a lot of attention over the last couple of years.  It’s not really new, but it’s newfound fame is definitely making it seem like the flavor of the month.  The truth is, though, that every company should have a content marketing program, it’s just a matter of […]

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The Courtship of Referral Sources

The Courtship of Referral Sources

| August 18, 2015

Every business needs a new flow of work, and so every business needs some form of marketing.  But when you market – what are you marketing for? The obvious answer is “We market to get customers or clients.”  But the obvious answer is wrong – the most effective marketing is not looking for customers or […]

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