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How to Excel at Social Media Response

How to Excel at Social Media Response

| October 14, 2019

Chances are, your business at least has a business Facebook page. Depending on your target audience, you may have a presence on multiple social media channels. In today’s age of instant gratification, when people message your company through social media, or post a question, comment or review; or @ you in a Tweet, they expect […]

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Why Your Brand’s Voice Matters, and How to Develop One

Why Your Brand’s Voice Matters, and How to Develop One

| September 13, 2019

Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is an aspect of personality that has become increasingly important. But what is “voice”? Just as its true that […]

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The Key to Managing Client Expectations: Communicate KPIs

The Key to Managing Client Expectations: Communicate KPIs

| May 8, 2019

Bad customer experiences – we’ve all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don’t look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they deliver a “superior” customer experience (CX). Only 8% of customers agreed. […]

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Leveraging Q&A to Take Advantage of Google’s AI Strategy

Leveraging Q&A to Take Advantage of Google’s AI Strategy

| April 9, 2019

Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Google’s AI strategy now allows websites with a question and answer function can now be featured in the carousel or right-hand panel views that the search engine creates in […]

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Navigating the Experience Age & Customer Experience Design (CX)

Navigating the Experience Age & Customer Experience Design (CX)

| March 18, 2019

The experience age is upon us. Those who practice or follow the changes in market and media will validate this truth: the age of advertising has changed. Customer Experience Design, innovative cultures and the drive to build lasting value from “what we do” versus “what we say” is here. In many ways, this cultural shift […]

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Navigating a PR Disaster

Navigating a PR Disaster

| February 14, 2019

How a brand handles itself in a crisis is one of the clearest indications of what that brand actually stands for.  Any mission statement is quickly forgotten when the company’s misstep or product failure is going viral. When navigating a PR disaster in our current climate of Tweets, memes, and customer reviews, the press release […]

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The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y

| November 19, 2018

The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20 and 30-somethings is about to hit its best years when it comes to spending power. If your organization isn’t catering to this generation of technologically-savvy dreamers – and the way they do business – the message is simple: You’re going to miss out. It’s All […]

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Branding vs. Marketing

Branding vs. Marketing

| October 16, 2018

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As a business owner, it’s important that you know the difference between the two, and how […]

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Building A Business That Is Bigger Than You

Building A Business That Is Bigger Than You

| May 25, 2018

There is a maxim in business: “No one wants to buy Bob.”  In other words, a company can have a strong cash flow and flawless operations, but if the owner is all important, then the company will be undervalued.  If the owner is the technical expert, the chief problem solver, and (most importantly) the one […]

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Four Steps to a Lead-Generating Website

Four Steps to a Lead-Generating Website

| March 12, 2018

Most businesses consider their website as an “online brochure” — nothing more than a modern day yellow pages.  Instead, a business website should be, or at least it can be, an exciting place for clients and customers to learn new things. It should be an inspiration to take action toward goals and the first stop on a […]

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