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The Recommendation Age — The Law of Ratings and Reviews

The Recommendation Age — The Law of Ratings and Reviews

| December 2, 2014

Bob Hutchins, President of Buzzplant and the Keynote Speaker at the Christian Professional Network Conference in October, 2014, has Five Laws for Success in The Recommendation Age of Business.  The first four laws concern Consumer Confidence, Authenticity, Transparency, and Responsiveness. This article concerns Law #5 – Ratings and Reviews. Remember the first time your company […]

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The Recommendation Age – The Law of Responsiveness

The Recommendation Age – The Law of Responsiveness

| November 14, 2014

Bob Hutchins, President of Buzzplant and the Keynote Speaker at the Christian Professional Network Conference in October, 2014, has Five Laws for Success in The Recommendation Age of Business. The first three laws concern Consumer Confidence, Authenticity, and Transparency. This article concerns Law #4 – the Law of Responsiveness. When I’m asked what I like […]

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The New Age of Blended Media

The New Age of Blended Media

| September 11, 2014

The Shepherd’s Guide has for 36 years been America’s leading directory of local Christian owned businesses, where consumers have found businesses and professionals committed to Biblical values and the words of Christ to “do unto others as you would have them do to you”. Today, in the greatest period of media transformation in modern history, […]

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Culture or Strategy? Five Rules to Make Sure You Have It Right

Culture or Strategy? Five Rules to Make Sure You Have It Right

| August 6, 2014

“Culture eats strategy for breakfast” is the famous mantra of the celebrated management consultant Peter Drucker (author, educator, recipient of the Presidential Medal of Freedom, and “the man who invented management”). Yet many business leaders spend most of their time trying to get their strategy right, and much less time developing the culture that will […]

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Hiring On Potential: Is This The New Most Important Characteristic?

Hiring On Potential: Is This The New Most Important Characteristic?

| July 7, 2014

The phrase “Hire Slow Fire Fast” has become an accepted and standard operating procedures for businesses.  But in the process of hiring slow, what is the most important thing to look for to find the right candidate?  Many characteristics are necessary and basic – among them honesty, work ethic, and compatibility.  But after the basics, […]

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Going Lean — Five Principals to an Efficient, Value-Driven Business

Going Lean — Five Principals to an Efficient, Value-Driven Business

| June 4, 2014

The “lean movement” is the management theory that business should eliminate waste, use less capital and fewer resources – but it is not about cost reduction. While cost reduction looks at the business’ resources and asks “what I can cut?”; lean management focuses on customer value and works backwards from there to ask “what is […]

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Six Steps to Delegate Effectively: Lessons from Exodus 18

Six Steps to Delegate Effectively: Lessons from Exodus 18

| May 5, 2014

It has been said that all entrepreneurs live and die by their ability to prioritize, to focus on the most important, mission-critical tasks every day. Everything else should be delegated. But the decision of what and how to delegate can be hard. In Exodus 18, Israel had just started its journey through the wilderness. Moses […]

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The Recommendation Age (Part Three): Law of Transparency

The Recommendation Age (Part Three): Law of Transparency

| April 6, 2014

The Recommendation Age is the natural follow-up to the Information Age. Instead of letting brands tell them what to think and choose, consumers are going to friends, family, online reviewers, social media, and thousands of other outlets for a recommendation. Past articles have covered the Law of Consumer Confidence and the Law of Authenticity. The […]

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The Recommendation Age (Part 2): The Law of Authenticity

The Recommendation Age (Part 2): The Law of Authenticity

| March 15, 2014

Last month, we began a series of articles on the five laws of The Recommendation Age, starting with the first law, the Law of Consumer Confidence. The Recommendation Age is the natural follow-up to the Information Age. Instead of letting brands tell them what to think and choose, consumers are going to friends, family, online […]

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The Recommendation Age: Law of Consumer Confidence

The Recommendation Age: Law of Consumer Confidence

| February 8, 2014

The Christian Professional Network is pleased to present a series of articles by Bob Hutchins regarding The Recommendation Age, and the laws that define success in it. The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant […]

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