Terri Melvin

Visit Author Profile to read more articles submitted by this writer.

Email | Website |

Terri Melvin is co-owner of the Christian Marketing Institute, a website design, internet marketing and online community learning destination for Christian business professionals.

rss feed Author's Website

Terri Melvin's Latest Posts

Five Reasons Why You Need a Responsive Website Design

Five Reasons Why You Need a Responsive Website Design

| February 8, 2014

This blog presents 5 reasons why you need a responsive website design, including expanded reach, SEO benefits, reduced cost, content more readable, etc. At one time, all you needed was to have a single-platform website. Then along came mobile browsing, and the stats available indicated that you needed a mobile (.mobi) site. With the arrival […]

Continue Reading

SEO Works and Why It’s a Critical Outreach Strategy

SEO Works and Why It’s a Critical Outreach Strategy

| December 6, 2013

In this article, we’ll introduce you to the concepts of SEO, explain their critical importance in your outreach program, and three basic principles to follow to make your website easy to locate. How Search Engines Work The Internet isn’t called the “web” for nothing. Just like an enormous spider web, it has strands or links […]

Continue Reading

Using Google Analytics

Using Google Analytics

| October 12, 2013

Google Analytics is a web analytics program aimed at helping webmasters track website traffic to – and activity on – their website. It generates statistics about any website to which analytics page tag code has been added. The code runs in the background of the website each time a page is viewed, collecting data from […]

Continue Reading

How Keywords Can Help Your Business Get Found Online

How Keywords Can Help Your Business Get Found Online

| August 8, 2013

This article discusses Search Engine Optimization (SEO) techniques related to keywords, and how they can help your business get found online. Keywords are words and phrases people type into the search engine (i.e. Google), to find what they are looking for. They are the currency that drives the web; triggering advertising and marketing initiatives. Effective […]

Continue Reading

Monetizing a Blog Through Product Sales

Monetizing a Blog Through Product Sales

| May 21, 2013

Monetizing a blog by selling products online is a lucrative method of making your content marketing pay off. This blog reviews how to monetize your blog through product sales. You can monetize a blog in any – or all – of several ways. These are: Product sales – direct, affiliate and resales Advertising sales Sponsored […]

Continue Reading

Social Media for Your Small Business: The Basics of Establishing an Online Presence

| April 23, 2013

Social media. Your company isn’t the type of business that sells widgets online to teenagers. So why would you want – or need – to have a presence on Facebook, Twitter, LinkedIn, Pinterest or any other multiple social networking platform? Well, even in the Business-To-Business (B2B) and Business-To-Consumer (B2C) environments, your customers are people, and […]

Continue Reading

Why Ministries, Churches and Businesses Need to Utilize Content Marketing

| March 22, 2013

By consistently posting content of interest to your target audience, you position yourself as a subject matter expert, and give visitors to your site a reason to return time and again.   Content marketing is the newest buzzword. But what does it actually mean, and why does your business, church or ministry website need it? […]

Continue Reading