Karen McGagh

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Karen McGagh is the President and founder of KCM PR, an award-winning public relations firm which offers public relations strategies for established companies, hospitals, non-profits and law firms as well as tech giants and start-ups. She attended the University of the Pacific, and was a feature and news writer for the Wall Street Journal before forming KCM PR.

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Karen McGagh's Latest Posts

Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

Content Marketing: 3 Basic Pieces of Content Every Small Business Should Provide

| October 20, 2015

The concept of content marketing has been getting a lot of attention over the last couple of years.  It’s not really new, but it’s newfound fame is definitely making it seem like the flavor of the month.  The truth is, though, that every company should have a content marketing program, it’s just a matter of […]

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Content Marketing for Start-Ups

Content Marketing for Start-Ups

| May 12, 2015

As a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you. Introduce yourself There’s no better way to tell your audience who you are […]

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Why B2B Branding Matters (and 3 Tips to Get You Noticed)

Why B2B Branding Matters (and 3 Tips to Get You Noticed)

| October 10, 2014

Many people think that only Business to Consumer (B2C) companies need to have a defined and invested in brand. This is a huge mistake and can be a very costly one for B2B firms. Branding is extremely important, regardless of who your customer is. Most B2B companies play in a relatively crowded space. Standing out […]

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Church Branding: True “Branding” Is More Than Skin Deep

Church Branding: True “Branding” Is More Than Skin Deep

| August 6, 2014

It seems like churches these days have seen the power of marketing and branding just enough to jump onto the bandwagon. Churches everywhere are sliding onto the re-branding table and looking for a quick-fix for their “growing” concerns. A few recent conversations have illustrated the missing link in a church’s preparedness to go under the […]

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