Kristine Jacobson
Kristine Jacobson, Founder and Chief Marketing Officer at Conveyance Marketing Group has more than 25 years of marketing and communications experience in diverse industries ranging from software and telecommunications to professional services and non-profits.
She has held senior marketing positions with notable corporate leaders as well as emerging market contenders. Kristine offers expert marketing strategy with a touch of creative flair. Her extensive knowledge of strategic marketing, marketing plan execution, and branding illuminate the big picture without losing sight of the details.
Kristine Jacobson's Latest Posts
The Death of SEO: How Marketers Should Prepare for a Humanized Web
In the Lord of the Rings by J.R.R Tolkien, the Elf-Queen Galadriel says this about her enchanted mirror: “[it] shows many things: things that were, things that are, and some things that have not yet come to pass”. Likewise, we can tell a lot about the future of marketing by gazing in the mirror of […]
The Evil Empire of ECommerce: How to Beat Amazon in 2020
With the arrival of a new decade, we fondly reflect on all that the end of 2019 brought with it: the final Star Wars film premiered – for instance – filling theaters around the country with excited Sci-Fi fans. At the same time, Amazon broke its own record in eCommerce sales, setting a new bar for the […]
Why Your Brand’s Voice Matters, and How to Develop One
Every brand has a personality – a unique set of attributes that makes it recognizably different from competitors, lovable to loyal customers and intriguing to prospects. As companies spend more time communicating directly with consumers, “voice” is an aspect of personality that has become increasingly important. But what is “voice”? Just as its true that […]
The Key to Managing Client Expectations: Communicate KPIs
Bad customer experiences – we’ve all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don’t look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they deliver a “superior” customer experience (CX). Only 8% of customers agreed. […]
Leveraging Q&A to Take Advantage of Google’s AI Strategy
Last year Google announced the addition of FAQ and Q&A formats to the structured data it collects from websites to generate “search snippets,” or “knowledge panels”. Google’s AI strategy now allows websites with a question and answer function can now be featured in the carousel or right-hand panel views that the search engine creates in […]
Navigating a PR Disaster
How a brand handles itself in a crisis is one of the clearest indications of what that brand actually stands for. Any mission statement is quickly forgotten when the company’s misstep or product failure is going viral. When navigating a PR disaster in our current climate of Tweets, memes, and customer reviews, the press release […]
The Congenial Millennial: 10 Tips for Designing Your Website for Generation Y
The Millennial generation is poised to become the largest generation in the United States within the next year or so (if it isn’t already), and this massive group of passionate 20 and 30-somethings is about to hit its best years when it comes to spending power. If your organization isn’t catering to this generation of technologically-savvy dreamers – and the way they do business – the message is simple: You’re going to miss out. It’s All […]
Corporate Giving – Being a Good Neighbor in Business
Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back but also organize company-wide volunteering. This sends a message that your company is being a good neighbor and […]
Creating a Successful Crowdfunding Campaign
Crowdfunding has become a major consideration for entrepreneurs and start-ups looking for project funding. Kickstarter, IndieGoGo, and Patreon are just some of the big names available to those looking to fund rather than bootstrap a new product, service or project. Many people believe that asking for funding is as simple as filling out a few […]
