Bob Hutchins

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Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and events. His client/partner roster includes Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder of The Faith-Based Marketing Association and Ground Force Network, and has been featured on Fox News, MSNBC, in The New York Times, Wall Street Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City Business Journals, Dallas Morning News, and on various television/radio media. He is also the co-author of Faith Based Marketing, published by John Wiley and Sons, and his second book- The Recommendation Age. He also teaches Social Media Marketing to MBA students at Belmont University in Nashville, TN.

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Bob Hutchins's Latest Posts

Boost Engagement by 33% With a Simple Welcome Email

Boost Engagement by 33% With a Simple Welcome Email

| October 4, 2017

“Sign up for our newsletter.” -Why? “Join our mailing list.” -My inbox is already overflowing.  “Enter your email address for updates.” -No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive dangling at the end of your call-to-action, it just isn’t going to happen. When […]

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Influencer Marketing… The Next Big Thing?

Influencer Marketing… The Next Big Thing?

| July 10, 2015

Influencer marketing, writes Forbes contributor Kyle Wong, is “a form of marketing that identifies and targets individuals with influence over potential buyers.” And it may very well become the next big thing in digital marketing. One of the top benefits of influencer marketing is that it outperforms branded content almost every time. To be clear, […]

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The Panda and Penguin Blues? For Google Authenticity Trumps All

The Panda and Penguin Blues? For Google Authenticity Trumps All

| March 6, 2015

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. Such updates were announced on February 4, 2015, and are explained below in an article by […]

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The Recommendation Age — The Law of Ratings and Reviews

The Recommendation Age — The Law of Ratings and Reviews

| December 2, 2014

Bob Hutchins, President of Buzzplant and the Keynote Speaker at the Christian Professional Network Conference in October, 2014, has Five Laws for Success in The Recommendation Age of Business.  The first four laws concern Consumer Confidence, Authenticity, Transparency, and Responsiveness. This article concerns Law #5 – Ratings and Reviews. Remember the first time your company […]

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The Recommendation Age – The Law of Responsiveness

The Recommendation Age – The Law of Responsiveness

| November 14, 2014

Bob Hutchins, President of Buzzplant and the Keynote Speaker at the Christian Professional Network Conference in October, 2014, has Five Laws for Success in The Recommendation Age of Business. The first three laws concern Consumer Confidence, Authenticity, and Transparency. This article concerns Law #4 – the Law of Responsiveness. When I’m asked what I like […]

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Eight Ideas for Creating Branded Content People Actually Enjoy

Eight Ideas for Creating Branded Content People Actually Enjoy

| June 4, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. What is “content?” It’s a loose term. Vague. Nonspecific. It can be used to describe a “Happy Friday!” tweet or an all-in, multi-million, multimedia, market-saturating campaign front. Content is… well, whatever you want it to […]

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Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

Seven Words of Wisdom from C. S. Lewis on… Social Media Marketing?

| May 5, 2014

CPN On Point is pleased to publish marketing articles from Bob Hutchins, President of BuzzPlant, a leading national marketing company. C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most definitely not one of those […]

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The Recommendation Age (Part Three): Law of Transparency

The Recommendation Age (Part Three): Law of Transparency

| April 6, 2014

The Recommendation Age is the natural follow-up to the Information Age. Instead of letting brands tell them what to think and choose, consumers are going to friends, family, online reviewers, social media, and thousands of other outlets for a recommendation. Past articles have covered the Law of Consumer Confidence and the Law of Authenticity. The […]

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The Recommendation Age (Part 2): The Law of Authenticity

The Recommendation Age (Part 2): The Law of Authenticity

| March 15, 2014

Last month, we began a series of articles on the five laws of The Recommendation Age, starting with the first law, the Law of Consumer Confidence. The Recommendation Age is the natural follow-up to the Information Age. Instead of letting brands tell them what to think and choose, consumers are going to friends, family, online […]

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The Recommendation Age: Law of Consumer Confidence

The Recommendation Age: Law of Consumer Confidence

| February 8, 2014

The Christian Professional Network is pleased to present a series of articles by Bob Hutchins regarding The Recommendation Age, and the laws that define success in it. The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant […]

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