MARKETING
The Key to Managing Client Expectations: Communicate KPIs
Bad customer experiences – we’ve all had them. But how often do they happen, and how aware are businesses? According to statistics, the numbers don’t look so good: in 2005, a study by Bain & Company concluded that 80% of business owners believe they deliver a “superior” customer experience (CX). Only 8% of customers agreed. […]
Non-Profits
The Care and Feeding of Volunteers
The church is the largest “volunteer” organization in the world. How are we treating our volunteers? How can you get more people to share the load? A volunteer is an person who willingly serves. Their livelihood does not depend on their serving. Sometimes leaders in the local church (most of whom are also unpaid volunteers) […]
LIFESTYLES
Going Cashless? Exploring the Cashless Movement in Retail
Cash as a form of legal tender isn’t yet as obsolete as 8-track tapes and VCRs. But it’s definitely less popular with certain demographic groups than others. Only 30% of all retail transactions were completed using cash in 2018. This is down from 40% in 2012, according to the Federal Reserve. And that trend is expected […]
