MARKETING
Branding vs. Marketing
Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As a business owner, it’s important that you know the difference between the two, and how […]
FINANCES
Goodwill: Personal or Business — and Why Does It Matter?
You can’t touch goodwill, but it’s one of the most valuable assets for many businesses. Commonly associated with professional service firms, goodwill can also exist among manufacturers, retailers, contractors and other types of businesses. Valuing intangible assets, including goodwill, requires the use of a business valuation professional to get it done right. Getting a Handle […]
LIFESTYLE
Corporate Giving – Being a Good Neighbor in Business
Corporate giving is something that is really important to my generation and those coming up after me. It says a lot about the company you work for if they not only encourage their employees to give back but also organize company-wide volunteering. This sends a message that your company is being a good neighbor and […]
